Lol.some of my mates are experiencing weird encounters lately. take this one.?

I have a friend who I'd say is fairly attractive. She met this guy on some sort of dating site, but only after countless e-mail conversations and texting, did they finally exchange photos. by this time she thought it would be a done deal since he "seemed" so nice, however once she sent her pic, she never heard back from him again.Truth is, she's not photogenic and she looks so much better in person, so 2 months go by, and she just never asked him why he didn't write back, so get this. She's in the shopping mall, and a guy checks her out and vice versa but when he came close she realised it was the same guy that didn't write back, turns out he lives quite close. He didn't recognize her, like I said she looks better but also different in person. She told him to bugger off and to "eat his heart out". He was dissapointed because he felt attracted when he saw her in real life but didn't have the heart to tell her he didn't like her when he saw her pic. personally I feel he deserved it. what do you think?